Sony Bravia XR-98X90LU 98" 4K Ultra HD Smart LED TV

Immersive Visuals with Cognitive Processor XR
The Sony XR98X90LU with Cognitive Processor XR is designed to replicate real-life sensory experiences. It understands how humans perceive visuals and sound. For instance, it recognizes the main focal point, such as a player with the ball, and ensures that the sound of the crowd envelops you from all directions. This advanced understanding results in lifelike scenes unfolding in your living room with unparalleled realism.

Precise Sound Alignment
Equipped with X-Balanced speakers and two sound positioning tweeters, the XR98X90LU ensures that both pictures and sound are meticulously aligned. Whether it's the roar of a racing car or the cheers of a crowd, the audio experience is incredibly accurate, creating an immersive atmosphere right in your home.

Versatile TV Stand Design
The Sony XR98X90LU features a 3-way aluminum wedge TV stand that offers ultimate convenience. You can choose the standard position for larger surfaces, the narrow position for smaller furniture, or the soundbar position, allowing you to neatly slide your soundbar underneath for a streamlined look.

Enhanced Gaming Experience
Ideal for PlayStation 5, the XR98X90LU detects when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1. This results in smoother, more responsive gameplay, providing a competitive edge in fast-paced, high-intensity games. The Auto HDR Tone Mapping technology ensures crucial details are visible in high-contrast scenes, and the HDR settings are optimized for your specific BRAVIA TV model during PS5 setup. With up to 120 frames per second (4K/120fps), enjoy near-instant on-screen action, perfect for shooting, sports, and high-performance challenges.

For seamless gameplay, Variable Refresh Rate (VRR) in HDMI 2.1 dynamically adjusts the display refresh rate to match variable frame rates of the gaming device, eliminating stuttering delays and screen tearing.

Energy Efficiency with Eco Features
The Sony XR98X90LU offers energy-saving tools to reduce your consumption and potentially lower energy bills. The Eco Dashboard is user-friendly, displaying a virtual tree that grows as you activate eco-friendly settings. You can save up to 32% more energy with this feature. It includes an Easy Eco Set-up, Auto Power Saving Mode (a BRAVIA CAM feature that dims the TV when not in use), Power Saving, Light Sensor for brightness adjustment, and Idle TV Power Off, which turns off the TV when inactive for a set period.

BRAVIA CORE for Ultimate Entertainment
Access hundreds of movies on the BRAVIA CORE app, an exclusive experience for BRAVIA XR TV owners. Benefit from Sony's filmmaking expertise, brought to life with BRAVIA XR's advanced picture and sound technologies. Enjoy blockbuster movies, Pure Stream for the highest streaming quality, a vast IMAX Enhanced collection, and exclusive behind-the-scenes content.

BRAVIA XR TV owners can choose 10 movies in up to 4K HDR quality and get 24 months of unlimited streaming. It's the ultimate movie app for true movie enthusiasts.