SONY BRAVIA KD-50X75WL 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

Elevating Visuals: Enhancing Clarity
Elevate your viewing experience with the power of 4K X-Reality PRO.1 This technology works its magic on your favorite 2K and HD content, upscaling it to almost 4K quality, delivering pictures that redefine clarity.

Immersive Sound: Deep Bass Enhancement
Experience exceptional sound with profound bass through the ingeniously crafted X-Balanced Speaker‚ Designed to seamlessly integrate into the TV's slender profile, this speaker brings a new dimension to your movies and music with its crystal-clear audio delivery.

Cinematic Realism: Unprecedented Audio and Visuals
Prepare for an unparalleled cinematic journey with Dolby Vision, injecting scenes with genuine vitality. Complementing this visual prowess, Dolby Atmos‚ envelops your surroundings with expansive acoustics, ushering in a world of heightened realism and captivating drama.

Adaptive Brightness for Your Space
Tailoring brilliance to your surroundings, a built-in light sensor fine-tunes brightness according to room conditions. Enhancing brightness in well-lit environments and dimming it in darker spaces, this feature ensures that your viewing experience is consistently suitable and visually pleasing.

Unleash the Cinematic Universe: Dive into Included Movies with BRAVIA
Experience immediate access to the latest blockbuster movies through BRAVIA CORE. By redeeming up to 10 movies, you can enjoy streaming for an extensive 24-month period. This exclusive movie content service comes fortified with Pure Stream‚ technology and IMAX Enhanced, offering a visual spectacle that astounds and sound quality that captivates.

Seamless TV Control with Google Voice Integration
Empower your TV with unprecedented convenience. Harness the capabilities of Google's voice control to effortlessly navigate your TV experience. Command your TV to locate movies, launch apps, play music, and manage settings - all through simple voice commands. Beyond entertainment, you can also seek answers, oversee smart home devices, and more. Just initiate with "OK Google" and unleash a new level of hands-free TV interaction.

Seamless Integration with Alexa
Experience effortless control of your BRAVIA through Alexa-enabled devices. By connecting with Alexa, you can enjoy a hands-free approach to managing your TV. From powering it up to channel switching and volume adjustments, Alexa puts the reins in your voice commands for a seamless and intuitive experience.

Please note: Some apps & services, including the tuner, are exclusively available in the UK. Third-party content providers may remove or no longer support certain apps & services. Some apps & services may not be available at launch and might require a firmware update for availability. Certain services may also require an account and/or subscription fee.