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48" SONY A9 | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

Deep OLED blacks, immersive sound, compact size

See the deep blacks and natural colours of OLED in a more compact TV. Our powerful processor brings out the detail in every scene with screen sound that's in total harmony with the picture. Enjoy great picture and sound quality packed into a beautifully compact form.





This OLED screen features an excess of eight million Self-Illuminating pixels, ensuring extremely bright highlights whilst also preserving perfect black levels which give incredible contrast. With these new pixels, blacks are far deeper than conventional LED displays and whites are much brighter. Combining this with HDR 10, Dolby Vision and HLG - Hybrid Log Gamma HDR Standards you are assured of the very best picture every time by Sony - OLED is the ultimate screen when it comes to realism


The unique X1 Ultimate Processor enhances contrast and clarity of images to give more depth and a natural texture; and combined with the Pixel Contrast Booster, the pixels are boosted to deliver more vibrant lifelike colours and enhance detail in dark and light scenes.


A key complaint about Bravia OLED technology is that there is a lack of smaller screens. Sony has answered with the KD48A9BU, making a screen that can now suit your room


Featuring IMAX Enhanced technology, picture quality takes the next step. Used IMAX certified 4K HDR content, IMAX Enhanced uses their proprietary digital remastering technology (PDR) to deliver ultra-vivid images. IMAX Enhanced brings the cinema experience to you, bringing picture quality closer than ever.


Movie fan’s will love Netflix Calibrated Mode (NCM). NCM bypasses many of the TV’s processors to give a picture close to what the creator intended.


Maximising picture quality, HDR bringing detail to the darkest areas of an images as well as making the content look more like-like. Dolby Vision then optimises the HDR format to give the sharpest, most accurate images possible. Dolby Vision continually adjusts the picture for the most remarkable realism

New to the Sony OLED series TVs this year is the introduction of X-Motion Clarity. A technology previously only seen in LED based models that considerably smooths motion of moving objects. With X-Motion Clarity, the object in motion stays crisp and detailed while maintaining a very smooth motion- this prevents the ‘judder effect’ seen in other conventional non-LED models. Perfect for Sports and fast paced action.

TRILUMINOS brings lifelike colour and opens the colour spectrum to Sony 4K resolution. Precision Colour Mapping then enhances the blue shades ensuring the full range of colours is produced

Dual database processing allows for 4K Upscaling on all content. This means that images are compared to known higher resolution images which gives an extra bit of sharpness and clarity wherever possible

Sony’s unique Acoustic Multi-Audio speaker system enhances the sync between what you see and what you hear. By placing two, sound positioning actuator speakers at the back of the TV, the sound precisely tracks the image- sound comes from the exact place action happens on the screen as the actuators invisibly vibrate to produce clear sounds. Pair this with the Subwoofers hidden in the rear of the TV and you have the richest sound experience from a TV to date. You get precision of sound, making the audio more life-like than ever. Compatible with Dolby Atmos, the KD49A9BU gives a more enveloping sound with Atmos recordings.

As an Android TV, the KD48A9BU brings together photos, music, movies, Internet and a plethora of apps- making accessing entertainment easy as clicking a few buttons. And with a built-in Google Assistant, this Sony TV effortlessly becomes part of your home system. Apple Airplay and Homekit compatibility enables a seamless integration into other systems as well. Amazon Alexa compatibility means you can control your TV from your Alexa as an alternative.


This screen features 3 HDMI posts on the bottom and 1 on the side (right of the back/ left side when you face the screen), allowing for high connectivity


With a flush surface bezel design, no visible speakers and One Slate Concept, this Sony TV has been designed with you in mind. Also available is the discreet aluminium pedestal- this unobtrusive stand features Cable Management design, meaning that pesky cables will not get in the way!!


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