Sony Bravia XR Master Series XR55A90JU 55" OLED 4K Ultra HD HDR Smart Google TV

£1,889.00 Includes free delivery
Save £510.00 (21%) RRP: £2,399.00




Product Features
  • Worlds First TV with a Cognitive Processor 
  • Hands-free voice control 
  • Google TV with access to 5000+ apps 
  • XR OLED Contrast Pro for the brightest OLED picture 
  • Master Series Bravia Core entertainment
  • Minimal and Sleek design 
  • 55" (~139 cm) diagonally 
  • 122.3 x 70.9 x 4.1 (cm) (Dimensions without stand) 
Sony Bravia XR Master Series XR55A90JU 55" OLED 4K Ultra HD HDR Smart Google TV
£1,889.00 Includes free delivery
Save £510.00 (21%) RRP: £2,399.00
Sony Bravia XR Master Series XR65A90JU 65" OLED 4K Ultra HD HDR Smart Google TV
£3,549.99 Includes free delivery
Short Description
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The Bravia XR features Artificial and Cognitive Intelligence both designed to use how humans see hear and perceive to deliver sound and picture improvement

  • The processor uses the human perspective to cross-analyse and optimise all elements of a picture to give a sharper image with greater depth and realism, also enhancing lower resolution images, giving smoother, more natural pictures. All in a blink of an eye

As a Google TV, this Sony BRAVIA XR 55” allows for hands free voice control – simply use ‘hey google’ or amazon Alexa to control your TV

  • Google TV also comes with a plethora of apps including Netflix, Disney +, Amazon Prime video.
  • Chromecast and Apple Airplay are both built in allowing for seamless streaming from your devices- this enables a smooth integration into Apple, Amazon and Google Systems

Google TV makes accessing this Sony TV’s smart features a breeze.

  • Via your smartphone you can customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist
  • You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.

All BRAVIA XR TV's come with its own BRAVIA CORE streaming service – with access to 300+ titles. As a Master Series TV, you gain 10 free credits to watch 10 high quality IMAX movies with free access to Bravia Core for 2 years  

  • Movie fans will love exploring the back catalogue or watch the latest, fresh-from-the-cinema movies on a pay-as-view basis.
  • PURE STREAM allows you to view content in a smooth and beautiful picture at 80 mbps
  • IMAX ENHANCED uses proprietary Digital Remastering Technology (DMR) for a truly immersive cinema experience at the comfort of your own home

Netflix Calibrated Mode (NCM) bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended, taking something simple as a movie night to a truly immersive cinema experience.

With Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.

Whatever the content, XR Upscaling means you’ll enjoy entertainment closest to 4k resolution. Powered by the XR Cognitive Processor, XR Upscaling takes a regular audio signal close to true 4K quality, analysing patterns in scenes and recreating subtle details

XR OLED Contrast Pro enhances pictures in the same way that a human eye would focus for colour and depth, resulting in the highest brightness ever for an OLED screen using human perspective analytics 

XR Triluminos Pro powered by the Cognitive Processor reproduces colours using a wider palette of colours with an improved range of hues and saturations.

XR Super Resolution detects individuals objects and reproduces its real-world textures on screen

XR Motion Clarity means that even fast action scenes stay smooth and clear as intended. Moving images are controlled to reduce blur to remain pure with less loss in brightness

This TV is the speaker thanks to the XR Sound technology and Acoustic Surface Audio+

  • The Acoustic Surface Audio+ technology enables the A90J’s left and right twin subwoofers to produce powerful bass that connotes a truly immersive cinematic sound at home
  • XR Sound produces mutli-dimensional sound for a truly immersive experience
  • This combined with XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect
  • XR Sound produces mutli-dimensional sound for a truly immersive experience. Frame speakers pinpoint the sound to the action, heightening the sense of connection and realism. Front-facing subwoofers enhance the bass, giving you the powerful sound that action movies and big-scale soundtracks deserve.

Despite producing strong and clear colours, the screen is soft on the eyes thanks to the XR smoothing

HDMI 2.1 ports that carry 4K video at 120 fps, ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), and very low input lag all combine to maximise detail improve resolution and create smoother and more responsive gameplay. This improved standard means you’ll be quicker to see enemies lurking in the shadows and faster to react when you need to fight.

Compatible with a VESA Wall bracket 300 x 300 or SU-WL850/SU-WL450 Sony Wall bracket. A minimalistic and sleek stand is also provided, with a standard setting variation and a narrow setting. 

3 HDMI ports on the bottom, 1 on the side [right side of the back of the TV (left side when you look at the screen)]

Thanks to Blade Architecture creating a minimalistic and sleek design, your eyes naturally focus on the picture and not what’s around it. This combined with the un-encroaching frame means this screen will fit nicely in any environment.

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