Chances are that you're already aware of Panasonic, a Japanese electronics company almost 100 years old but still thriving. Since it was founded in Osaka, Tokyo in in 1918, Panasonic have operated with the company motto “A better life, a better world,” which essentially means they aspire to make life better for their customers, which they have done by creating innovative, affordable technology in a variety of markets. Whilst their primary rivals Sony have expanded into the worlds of video gaming and film production, Panasonic have remained an electronics company first and foremost, with an enviable reputation when it comes to producing quality products for budget prices.
The history of the brand goes right back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works as a vendor of duplex lamp sockets and bicycle lamps, which is marketed under the “National” brand name. During the second world war, the company began to expand its repertoire into light fixtures, motors and electric irons, but it wasn't until after the war that Panasonic began to produce radios and assorted audio appliances, after a period as a “Keiretsu” (companies with interlocking business relationships and shareholdings) with Philips. Fast-forward to the early 1960s, and Matsushita began producing televisions sets for the US under the more westernised Panasonic name, and hi-fi audio speakers in Japan under the “Technics” brand, which became famous for its high quality turntables.
Panasonic continued to trade under many names (Emerson, Curtis Mathes and more besides) throughout the US, Japan and Europe well into the 80s, producing everything from VHS players and stereos, to multi-band shortwave radios. Throughout the 1970s and early 1980s, Panasonic continued to produce high-quality specialised electronics for niche markets, as well as developing a successful line of stereo receivers, CD players and other components. They also began diversifying into mobile communications, automotive systems, avionics and more, and opened numerous global offices. By the 90s, Panasonic was officially one of the most successful and famous electronics manufacturers in the world, having merged with and bought out many smaller competitors during this time, such as Sanyo and JVC.
One of the more recent markets Panasonic have been making serious moves in is the burgeoning home 3D market, with their 3D televisions amongst the best and more affordable on the market. They are also one of the market leaders when it comes to 4K televisions and Blu-Ray players, which will work in their favour in coming years as 4K becomes the standard in homes across the world. Whilst 4K and 3D televisions might still be classed as luxury items, of course, there is no better time to get in on the future, as we've finally reached the point where 4K televisions can be officially deemed “Affordable.” For your first 4K set, a Panasonic would be an ideal choice, as the company has been perfecting the technology for years now, winning countless awards and critical accolades. So if you're ready to join the future of home entertainment, look no further than our diverse and attractive range of Panasonic home cinema products.