Yamaha has been a name synonymous with musicians for decades, even if the company itself is something of a jack-of-all-trades. The Japanese corporation was first established towards the tail end of the 19th century, primarily as a piano manufacturer, which it is still famous for to this day. It wasn’t until more than 70 years later that the company began developing motorcycles, boats, engines and much more besides, so it began as a company with music as its focus, and this focus is reflected in the brand logo, which is based around a trio of interlocking tuning forks. The name itself is derived from company founder Torakusu Yamaha, but the real meat of the company’s ethos can be found in its mission statement; “Kandō,” which in translation, describes a sensation of profound excitement and gratification derived from experiencing supreme quality and performance. Yamaha in a nutshell then.
The first Yamaha branded keyboard instruments were developed in 1897, just 10 years after the company was formed, and they were one of the first brands to get into the affordable synthesizer market with classic digital synthesizers like the DX7 acting as the gateway drug for many keyboard players into the world of digital music performance. Yamaha is also renowned as a manufacturer of equipment for music producers, with their iconic NS10 reference monitors perhaps some of the most famous and heavily used in the world. Look at any picture of any recording studio from the past 40 years and you’ll undoubtedly see a pair of small speakers with bright, white bass cones. These are either NS10s or convincing clones.
Whilst Yamaha is a brand heavily associated with musicians of course, it’s also cornered the market in home stereo systems and audio equipment, and to reflect this, we stock a vast array of high quality audio equipment. One of the first companies to provide affordable CD players, they have refined the craft over the last four decades, with the results being the only real choice for those not yet ready to give up their beloved discs and succumb to Spotify. You’ll also find world-class Yamaha home cinema equipment, headphones and amplifiers that will act as the expertly crafted, beating heart of your home audio system.
This is equipment built to exacting standards by and for aficionados, and the pricing reflects this. If, however, you will not settle for anything but the highest possible definition in your audio recordings, Yamaha are definitely your brand, you might just not know it yet!