Superfi is committed to protecting and respecting
your privacy. This is the full privacy policy for the website, www.superfi.co.uk.
You can view a summary of the policy
here.
In this policy, we call the website "the website" or "our site" and we refer to
Superfi as "we" "us" and "our".
By using the website, you consent to the collection, use and transfer of your
information under the terms of this policy.
Who has access to your information
We have access to your information. For the purpose of the Data Protection Act
1998, we are the data controller and our address is 114-118 Alfreton Road,
Nottingham NG7 3NR. You can find more contact details on our
Contact Us page. We own the data
that we collect on the site.
We may use contractors to service the site or to fulfil orders from customers.
Where these contractors require access to personal information, we try to seek
assurances that they comply with the DPA and that your information will be kept
confidential. They will not use your information except to fulfil their
obligations to us, and will not use it except in line with this privacy notice.
We may have to disclose information about customers to our professional advisers
to obtain professional advice.
If you have accessed our website through a third party service such as Google or
Kelkoo, then they may have access to data about you. Please refer to their
privacy policy if you wish to know how they use that data.
We will not disclose your information to anyone else.
Location of data
The data that we collect from you is stored within the European Union.
Information we collect and use
We collect and process the following data about you:
- Details of purchases you make on our site.
- Information that you provide by filling in
forms on this website. This includes information provided at the time of
registering with us, ordering goods, or requesting information or further
assistance. We may also ask you for information if you report a problem with
our site.
- If you contact us, we may keep a record of
that correspondence.
- Details of your visits to our site including
traffic data, location data, weblogs and other communication data.
IP addresses
We may collect information about your computer, including your IP address,
operating system and browser type. We use this for website administration. This
is statistical data about our users' browsing actions and patterns, and does not
identify you.
Cookies
We use cookies to identify your computer when you are on the website. A cookie
is a file sent by the website to your computer, and used by the website to
identify you, to improve our site and to deliver a personalised service.
You may configure your browser to refuse or restrict the use of cookies. For
example, in Internet Explorer, go to Tools > Internet Options. If you refuse or
restrict the use of cookies, you may be unable to access certain parts of our
site and may not be able to purchase goods.
Please note that our advertisers may also use cookies, over which we have no
control.
How we use your data
We use data about you in the following ways:
- To provide you with access to parts of our
site;
- To allow you to purchase goods on our site;
- To allow us to supply the products or services
you have requested;
- To collect payment from you;
- To contact you about your orders and requests;
- To use and analyse the information we collect
so that we can administer, support, improve and develop our services;
- To tell you about important changes or
developments to the site;
- To tell you about other products and services
which we offer which may be of interest to you. We only do this if you have
agreed to receive this type of information;
- To produce statistics about our customers for
our advertisers and investors. This information is anonymous and does not
identify any individuals. We can use these statistics to allow adverts to be
targeted at certain types of customers.
Data & password security
All data you provide to us is stored on our secure servers. Any payment
transactions will be encrypted. Once we have received data from you, we use
certain procedures and security features to try to prevent unauthorised access.
Where you have a password, you are responsible for keeping the password
confidential. Do not share the password with anyone.
Sending information on the internet is not completely secure. Although we do our
best to protect your personal data, we cannot guarantee the security of the data
transmitted to our site. Any transmission is at your own risk. Unless we have
been negligent we are not liable for any loss arising from a breach of security.
Choice – receiving marketing emails
You can choose to receive promotional and marketing emails from us. You can do
this by opting in when making a purchase or signing up to our mailing list. You
can choose not to receive these emails later by editing your account preferences
on our website.
Other websites
This site contains links to other sites. We are not responsible for the privacy
practices or the content of such websites.
Changes to our privacy policy
We occasionally change this privacy policy or the summary policy. You should
therefore look at the policies regularly.
v2 - 19/3/07
